Research in Sport Management and Marketing - Articles List

Volume & Issue: Volume 7, Issue 3, June 2026

The Effect of Storytelling Marketing and Marketing Intelligence on the Performance of Sports Startups

10.22098/rsmm.2026.15306.1371

Mahboub Sheikhalizadeh; Nasrin abadi

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Digital Transformation in Sport Marketing: How Innovative Technologies Shape Generation Z and Alpha Consumer Expectations and Behavior?

10.22098/rsmm.2026.17767.1490

Amir Hossein Labbaf; Mohsen Vahdani

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Faculty members’ lived experiences in using artificial intelligence to personalize sports programs: A phenomenological study

10.22098/rsmm.2026.18648.1511

aida zamani; Mohammad pourranjbar

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Identification of Factors Influencing the Institutionalization of Sports Law in Schools

10.22098/rsmm.2026.19021.1528

Arefeh Kashani; Amir Dana; Ali Asghar Doroudian; Shiva Azadfada; Mahdi Goudarzi

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Research in Sport Management and Marketing

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)