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Volume & Issue: Volume 4, Issue 3, June 2023 
Number of Articles: 6
Designing A System Dynamics Pattern of Marketing in Sport Tourism Destinations; A Qualitative Research

Pages 1-16

10.22098/rsmm.2022.1665

Abbas Naghizadeh-Baghi; Majid Javid; Mohammad Heidari; Samad Goodarzi

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  • PDF 552.04 K

The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity

Pages 17-28

10.22098/rsmm.2023.12523.1212

Hossein Faridniya; Nasrin Azizian Kohan; Hamed Kheirollahi Meidani; Fatemeh Behrooz Damirchi

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  • PDF 432.5 K

Providing a Model for the Development of Strategic Entrepreneurship in Sports Organizations

Pages 29-43

10.22098/rsmm.2023.11127.1136

Mahdi Talebpour; Mohammad Keshtidar; Mahnaz Golgoli

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  • PDF 541.41 K

Examining the Attitude Towards Social Media Advertisements on Purchase Intention (Case Study: Adidas Brand)

Pages 44-54

10.22098/rsmm.2023.12412.1207

Mohammad Saeid Kiani; Leila Nazari; Leila Shahbazpour

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  • PDF 567.76 K

Providing a Comprehensive Model for the Development of Sports Marketing

Pages 55-76

10.22098/rsmm.2023.11914.1180

Mehdi Salimi; Arezoo Taghavy

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  • PDF 852.98 K

Designing an E-Business Model in Iranian Sports Tourism with Emphasis on Organizational Factors

Pages 77-97

10.22098/rsmm.2023.12985.1233

Abolfazl Farahani; Lachin Noorollahi; Alimohammad Safania; Reza Nikbakhsh

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  • PDF 600.49 K

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