Document Type : Original Article
Professor, Department of Sport Management, Payam Noor University
Ph. D. Candidate of Sport Management, Teharn North Branch, Islamic Azad University, Tehran, Iran
Department of Sports Management, Department of Physical Education, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Associate Professor of Physical Education Department , South Tehran Branch, Islamic Azad University, Tehran, Iran
Purpose: The aim of this study was to designing an e-business model in Iranian sports tourism with emphasis on organizational factors
Methods: the research method was derived from grounded theory for explaining and analyzing findings from exploratory interviews. The study population was the Professors, top startup managers in the field of tourism and managers of Iran sports tourism association, touring & automobile club of the Iran, IFTGA(Iran Federation of Tourist Guide Associations), and electronic business expert’s ministry of cultural heritage, handicrafts and tourism. The sampling method was a combination of purposeful sampling and snowball. The research tool included an open source interview. In the data analysis phase, the content analysis and counts of the themes were employed in open, axial and selective coding stages.
Results: The results of the data obtained from the interviews during the open, pivotal and selective codification process led to the creation of the data driven theory in the field of e-business model in Iranian sports tourism with emphasis on organizational factors . According to the study, e-business Sports tourism is a multi-sectoral structure that is affected by a set of underlying factors, intervening conditions, causal conditions, strategies and consequences.
Conclusion: In general in the world at present, e-business tourism sports will not succeed if they are not equipped with these organizational skills. Therefore, the integration of organizational factors in the field of sports tourism can help in the development of e-business in sports tourism.