Design and Development of Strategic Plan to Develop Shooting Sports in Iraq

Document Type : Original Article

Authors

1 Ph.D, Student of Sport Management, Mazandaran University, Babolsar, Iran

2 Professor of Sport Management Mazandaran University, Babolsar, Iran

3 Assistant Professor of Sport Management, Iran University of Art, Tehran, Iran

Abstract

Purpose: Having a detailed plan is essential for achieving success and reaching desired outcomes in any organization, so the purpose of this research was to develop a strategic plan for the development of shooting sports in Iraq.
Methods: The method of this descriptive-analytical research was carried out both quantitatively and qualitatively (mixed method). The statistical population of the research in the qualitative part was made of up experts, specialists, informants and knowledgeable population about shooting sports in Iraq and university informants in the field of sports management. The required information was gathered during interviews with 15 people were selected based on the Judgmental–snowball sampling method; Also, the statistical population in the quantitative section included the beneficiaries and the main audience of shooting sports in Iraq, 90 people were selected based on the full number method. For data analysis the Semi-structured interview method was used to the qualitative part and the SWOT analysis matrix and AHP were used for the quantitative part.
Results: According to the findings, 10 items were identified for each strength, 10 weaknesses, 10 opportunities, and 10 threats. Also, the final score of the evaluation matrix of internal and external factors determined that the strategic position in the factors of internal and external matrix of four choices is located in the offensive area (SO).
Conclusion: Therefore, the strategic plan proposed by this research emphasizes the importance of internal capacity building through the modernization of infrastructure, the adoption of technology in education and the increase of administrative competencies.

Keywords

References

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Research in Sport Management and Marketing
Volume 7, Issue 2
2026
Pages 119-127

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