Keywords = Brand Equity
Number of Articles: 2
The Effect of Club Social Responsibility on Customer Citizenship Behavior with the Mediating Role of Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 04 December 2023

10.22098/rsmm.2023.13570.1270

Mohammad Ali sahebkaran; Seyedeh Azra Mirkazemi; Atefeh Sadat Mostafavi

The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity

Volume 4, Issue 3, June 2023, Pages 17-28

10.22098/rsmm.2023.12523.1212

Hossein Faridniya; Nasrin Azizian Kohan; Hamed Kheirollahi Meidani; Fatemeh Behrooz Damirchi

Research in Sport Management and Marketing

Journal Archive