Sponsors' presence in Paralympic Games and providing a conceptual model for Iran

Document Type : Original Article

Authors

1 Associate Professor Department of Sports Management, Facutly of Sport Scinces, Alzahra University, Tehran, Iran

2 MA of Sports Management, Alzahra University, Tehran, Iran

3 Vice President of Handicaps Fed-eration, Tehran, Iran

Abstract

Purpose: The purpose of this study was to compare the presence of sponsors in Paralympic Games and provide a conceptual model for Iran.
Methods: According to the nature of the subject and the aims of the research, a descriptive-analytical method was used, which was performed comparatively in accordance with the George–Z-F- Beredy method. The statistical society were International Paralympic Committee sponsors. The sample of the study was non-randomly targeted. The sample was selected based on the sponsors available on the Paralympic International Committee's official website in the form of (Official Supplier, Global Partners, International Partners) including Asics, Allianz, BP, Citi, Atos, Bridgestone, Otto bock, Panasonic, Samsung, Toyota, visas.
Results: Results showed that in the Paralympics and the development of the Paralympic Movement, the presence of partners, international partners, official competition suppliers used a variety of methods that have been accompanied with different outcomes and achievements for the company and its staff, as well as for the  IPC, such as increasing the presence of athletes, increasing spectators at the Paralympic Games, increasing the income of the International Paralympic Committee, developing all kinds of artificial prostheses, building all kinds of wheelchairs and equipment for the disabled, broadcasting Paralympic games with unique quality and passion, helping people to know about Paralympic sport and the opportunity to use sports.
Conclusion: According to the findings of the study, a conceptual model was presented for sponsors to participate in competitions for disabled and veterans and to develop the Paralympic Games in Iran.

Keywords

References

  1. References

    1. Armandnia, M. (2016). Developing the Strategic Management Process of Veterans and Disabled Championships of the Islamic Republic of Iran with a Balanced Scorecard (BSC) Approach: Doctoral dissertation, University of Tabriz, Iran.
    2. Chen, K. K., & Zhang, J. J. (2011). Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review, 14(2), 103-116.
    3. De Bosscher, V., De Knop, P., Van Bottenburg, M., Shibli, S., & Bingham, J. (2009). Explaining international sporting success: An international comparison of elite sport systems and policies in six countries. Sport management review, 12(3), 113-136.
    4. Dolatabadi, P., Amirsasan, R., & Sari Sarraf, V. (2016). Elite Paralympic athletes in Tabriz, Journal of Sports Physiology and Physical Activity, 11(1), 107-116.
    5. Eidipour, K., Azadi, Y., Nazari, F., & Souri, A. (2014). Describe the performance of Iranian athletes in the Paralympic Games compared to Asian rivals. Journal of Sports Management and Motor Behavior, 11 (22), 149-158.
    6. Fairhurst, K. E., Bloom, G. A., & Harvey, W. J. (2016). The learning and mentoring experiences of Paralympic coaches. Disability and health journal, 10(2), 240-246.
    7. Hemmatinejad, M. A., Banar, N., & Moradi Sharaf, H. (2017). Factor Analyzing the Motivators of Sports Sponsorship in Hamadan Province. Journal of Applied Research in Sports Management, 5(3), 77-89.
    8. Kabitsis, C., Harahousou, Y., & Kostaris, A. (2002). Sponsorship and Paralympic Games: Motives and goals of Paralympic major sponsors and reasons for their decision to sponsor the Paralympic Games. Journal of Greece Sport Management, 4(1), 2-17.
    9. Keshavarz, L., Farahani, A., MousaviJahromi, Y., & Faraziani, F. (2016). A Model of Attracting Factors of Private Sector Investment in Iran's championship sport. Sports Management and Development, 5(2), 195-211.
    10. Noorizadeh, A., Goodarzi, M., AlidoostGhahfarokhi, E., & Homayounnia, M. (2017). The Evaluation of the Role of Sponsorship (Advertising on Shirts) on the Attitudes of Fans of Iran Football Premier League Popular Teams. Sport Physiology & Management Investigations, 9(2), 9-20.
    11. Pitt, L., Parent, M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. Business Horizons, 53(3), 281-290.
    12. Ramazani Ghavamabadi, M.H. (2011). The Protection of Disabled People in the International Law, Social Welfare Quarterly, 11(41), 307.
    13. Rashidzadeh, H., Lotfi Nejad, F., Hojjati, A., &Vahidi, H. (2015). Evaluating the decision-making criteria of sponsors of sports teams with a hierarchical analysis approach. Sports Management and Development, 4(1), 103-118.
    14. Rezaei Sufi, M., Farahani, A., & Shabani, A. (2017). Environmental analysis of the country's professional sports. Journal of Applied Research in Sports Management, 6(1), 108-118.
    15. Rostampour, T. (2016). Investigating the factors affecting the willingness of financial sponsors to provide financial support to Tabriz Tractor Manufacturing Club: University of Tabriz, Iran.
    16. Seyed Bagheri, S. M., & Sharifian, E. (2017). Identifying and prioritizing barriers to the sponsorship of private companies of the sport of champions. JRSM, 7(13), 55-66.
    17. Shirvani, T., Ehsani, M., Zohrehvandian, K., & Bahmani, F. (2016). The Impact of Relationship Marketing Dimensions on the Loyalty of Football Team Fans. Paper presented at the eighth International Conference on Physical Education and Sports Science. March. Tehran.
    18. https://www.paralympic.org/the-ipc/partnerships/allianz.
    19. https://www.paralympic.org/
    20. https://www.who.int/

     

Research in Sport Management and Marketing
Volume 1, Issue 1 - Serial Number 1
October 2020
Pages 17-27

Files

Share

How to cite

Statistics