Document Type : Original Article
Authors
1
Ph.D. of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2
professor of sport manag ment in Mohagheghe ardebili university
3
Associate Professor of Sport Management,University of Mohaghegh Ardabili. Ardabil, Iran.
4
Professor of Sport Management, University of Mohaghegh Ardabili. Ardabil, Iran.
Abstract
Purpose : This study aims to identify key factors influencing the development of boxing sports marketing in Iraq by analyzing cultural, economic, infrastructural, media, and educational dimensions. Insights from experts and stakeholders provide practical strategies to enhance boxing’s national and international standing.
Methods : This study was conducted using a qualitative method with a phenomenological approach. The research sample included professors of sports management, officials from the Iraqi Ministry of Youth and Sports, members of the Boxing Federation's executive board, CEOs of licensed clubs, as well as club supervisors, head coaches, and coaches. A total of 15 participants were selected.
Results : The findings of the study revealed that, in the current situation, components such as management, environment, strategy, target market segmentation and positioning, and the marketing mix are not considered effective factors in the marketing of boxing in Iraq. However, in the desired state, these components are identified as key and influential factors in the development of boxing marketing in the country.
Conclusion : This study highlights that cultural, economic, structural, and media-related challenges hinder the development of boxing marketing in Iraq. Addressing these through strategic planning, infrastructure improvement, and digital engagement can foster sustainable growth and global recognition of the sport.
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