Document Type : Original Article
Authors
1
Phd Studed of Sport Management, Ard.c.Islamic Azad University, Ardabil, Iran
2
Professor of Sport Management,University of Mohaghegh Ardabili, Ardabil, Iran
3
Assistant Professor of Sport Management, Ard.c Islamic Azad University, Ardabil, Iran
10.22098/rsmm.2025.16807.1454
Abstract
Purpose : Diplomacy is the art of establishing and strengthening bilateral and multilateral relations with the aim of securing national interests. Sports as a tool of soft power in today's world play a significant role in strengthening the public diplomacy of countries. The aim of the present study was to design a model for the development of sports diplomacy in the Islamic Republic of Iran.
Methods : The statistical population of this study included specialized academic staff members (sports management, international relations, and international relations reporters). Purposeful sampling was carried out using the snowball method. In this study, data collection and analysis were carried out based on a variable sequence and with multiple revisions.
Results : The findings showed that; in the section of causal factors (the nature of sports, numerous spectators and audiences of sports, and sports endorsement), intervening factors, legal and legal requirements, facilities and equipment, and human resources; The most important role in determining the strategies and future success of Iran's sports diplomacy. Contextual factors (two important categories: social and cultural) have been included. Research strategies have included attention to infrastructure and attention to structure and framework, planning and management, media management, and specialization.
Conclusion : Also, the consequences of the development of sports diplomacy include strengthening international relations, cultural exchange, increasing revenue generation, increasing satisfaction within the country; strengthening peace and friendship, strengthening the country's branding, tourism development, economic development.
Keywords
)