Scenario Development for the Future of Sports Technologies in Iran: A Ten-Year Horizon

Document Type : Original Article

Authors

1 Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran

2 Assistant Professor, Sport Management, Payam-e-Noor University, Alborz, Iran

10.22098/rsmm.2025.17721.1485

Abstract

Purpose: The use of sports technologies has become an increasingly significant topic in modern sports. Therefore, the aim of the present research was to develop scenarios for the future of sports technologies in Iran within a ten-year horizon.

Methods: The design of the present research was qualitative, and the statistical population comprised all experts and specialists in the field of technology and sports in Iran. The sampling method was purposive and snowball sampling, which reached theoretical saturation after conducting 15 in-depth interviews. Data collection was performed via semi-structured interviews. In this research, foresight was employed using the scenario writing approach based on Schwartz's Intuitive Logic method, and for designing the scenarios, the Cross-Impact Matrix method was implemented using MICMAC software.

Results: Based on the findings, the analysis of the 21 main factors obtained ultimately led to the generation of two key uncertainties: intelligent governance of sports centered on the perpetual updating of data, and the personalization of sports products and services for each individual and improvement of customer satisfaction.

Conclusion: Finally, based on these factors, four scenarios were derived: the new age, the age of stagnation, the age of confusion, and the age of incongruity. The development and use of sports technology algorithms for the precise analysis of customer data and personalized experiences, the use of intelligent chatbots for handling customer inquiries, and the establishment of an integrated data collection system considering the structural diversity of organizations and institutions related to sports and data in this field are proposed.

Keywords

Research in Sport Management and Marketing
Volume 6, Issue 4
Issue in Progress
2025

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