Designing the development model of water and beach sports in Shourball Lake in Ardabil province (Based on grounded theory)

Articles in Press

Document Type : Original Article

Authors

1 Azad university

2 2- Professor of sport management. University of Mohagheghe Ardabil, Ardabil, Iran

3 Department of sport management.islamic azad university of ardabil branch

10.22098/rsmm.2024.14973.1347

Abstract

The purpose of this research was to design a tourism development model for aqua and beach sports

in Sharable Lake in Ardabil province. The statistical population of this research included expert

faculty members and experts in the field of aqua and beach sports and marketing and sports

management, high-ranking managers of the aqua and beach sports federation, coaches of national

and provincial in aqua and beach sports teams. Sampling was purposeful. In this research, data

collection and analysis were done based on variable sequence and with multiple revisions. Then the

initial, central and selective codes were assigned. The findings showed that intervening factors,

causal factors and contextual factors respectively had the greatest impact on the development of

aqua and beach sports in Shurabil Lake in Ardabil province. In the sense that with its increase, the

amount of development of beach and aqua sports will increase. The results of the research generally

showed that in the causal conditions (management and technical category), intervening factors

(legal requirements), contextual factors (efficient workforce) and marketing development (causal

conditions category) have the greatest impact on aqua and beach sports in Shurabil Lake in Ardabil

province and the rest of the categories are placed in the next priorities.

Keywords

Research in Sport Management and Marketing

Articles in Press, Accepted Manuscript
Available Online from 21 May 2025

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