Identifying the strategies and consequences of the development of Iran's sports cultural

Document Type : Original Article

Authors

1 University Of Eyvanakey

2 Professor of sport Management

3 Professor of Sports Management Department, Gilan University, Iran

10.22098/rsmm.2024.15339.1373

Abstract

Purpose : Sports act as an important channel for the international expansion of culture, values and even foreign policy goals of a country. Therefore, the main goal of the current research is to identify the strategies and consequences of the development of Iran's sports cultural diplomacy.

Methods : This research was of a qualitative type (single method), in terms of the strategy of the data type of the foundation based on a systematic approach or procedure (Strauss and Corbin, 1990). The participants of this research included all specialists and experts, knowledgeable elites and experts (19 people) who have valuable management experience in the field of international relations, diplomacy and culture in the Ministry of Sports and Youth, Federations, the National Olympic and Paralympic, the Ministry of Foreign Affairs, the Ministry culture and Islamic guidance) that were selected using the basis data method (objective judgment). In order to measure the research variables, an in-depth (semi-structured) interview was used. Data analysis was done in foundational data theory based on open, central and selective coding.

Results : 440 codes were extracted from nineteen interviews. After extracting similar codes and after examining and putting them together and removing duplicate concepts, 65 main concepts (including 49 concepts in the field of strategies and effective strategies and 16 concepts as consequences of implementing action strategies) were identified, which are in the form of 12 The main categories (8 concepts of sports cultural diplomacy development strategies and 4 concepts of sports cultural diplomacy development consequences) were categorized.

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