Identifying the strategies and consequences of the development of Iran's sports cultural

Document Type : Original Article

Authors

1 Ph.D. Student of Sports Management University of Eyvanekey, Eyvanekey, Semnan, Iran

2 Professor of Sports Management University of Eyvanekey, Eyvanekey, Semnan, Iran

3 Professor of Sports Management Department, Gilan University, Iran

Abstract

Purpose: The purpose of the current research was to identify the strategies and consequences of the development of cultural and sports diplomacy in Iran.
Methods: This research was of a qualitative type (single method), in terms of the strategy of the data type of the foundation based on a systematic approach or procedure (Strauss and Corbin, 1990). The participants of this research included all specialists and experts, knowledgeable elites and experts (19 people) who have valuable management experience in the field of international relations, diplomacy and culture in the Ministry of Sports and Youth, Federations, the National Olympic and Paralympic Committee, the Ministry of Foreign Affairs, the Ministry culture and Islamic guidance) that were selected using the basis data method (objective judgment). In order to measure the research variables, an in-depth (semi-structured) interview was used. Data analysis was done in foundational data theory based on open, central and selective coding.
Results: 440 codes were extracted from nineteen interviews. After extracting similar codes and after examining and putting them together and removing duplicate concepts, 65 main concepts (including 49 concepts in the field of strategies and effective strategies and 16 concepts as consequences of implementing action strategies) were identified, which are in the form of 12 The main categories (8 concepts of sports cultural diplomacy development strategies and 4 concepts of sports cultural diplomacy development consequences) were categorized.
Conclusion: Conclusion: Many factors and organizations are involved and effective in the development of Iran's sports cultural diplomacy and the introduction of Iranian-Islamic cultural identity, but despite this, the understanding of the cultural issue with a sports approach in order to create a coherent collection has not reached full maturity. Therefore, it is suggested that there should be unity and coordination between the country's executive bodies that can play a role in the field of cultural diplomacy in sports, and the necessary laws should be adopted to provide a platform for the development of cultural and sports diplomacy.

Keywords

Research in Sport Management and Marketing
Volume 6, Issue 2
April 2025
Pages 73-86

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