Document Type : Original Article
Authors
1
Phd Student of Sport Management, University of Mazandaran, Babolsar, Iran
2
umz
3
Phd Student of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran
Abstract
Purpose: Spectators, like athletes, are the main customers of sports, whose motivation to participate in sports competitions is very important. Therefore, it is important to determine the motivations of Iranian spectators to attend the Premier League of the Persian Gulf.
Methods: The present research method is qualitative (grounded theory - with the Strauss and Corbin approach), exploratory in purpose, and applied in result. Through snowball sampling, semi-structured interviews were conducted with 20 experts in the field of football until saturation was reached.
Results: The findings showed that causal factors (social transformation, individual factors, the nature of harm, opportunities for exploitation in sports, and the quality of the venue) led to attention to the central phenomenon (investigating the psychological motivators for the presence of spectators in football stadiums of the Persian Gulf Premier League), contextual factors (modeling, the influence of the match day, the desirability of the club's income, and the social environment), intervening factors (mental, health, structural, economic, managerial, social, and executive constraints), its strategies (educational and health development, financial development, executive development, managerial development, and structural development), and the existing consequences (motivation enhancement, sports community productivity, managerial development, health knowledge enhancement, positive fan behaviors, and health consequences).
Conclusion: This model helps to better understand the needs and expectations of spectators and can lead to an improved experience for them, as well as an increase in their attendance at stadiums.
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