Structural equation modeling of halal sports tourism on the coasts of Iran

Document Type : Original Article

Authors

1 Ph.D. Student of of Sport Management Central Tehran Branch, Islamic Azad University, Tehran, Iran

2 Associate Professor of Sport Management Central Tehran Branch, Islamic Azad University, Tehran, Iran

3 Department of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract

Purpose, Halal tourism is one of the newest phenomena in the tourism industry and specific to Muslims, and beach tourism is one of the most popular forms of tourism, and the purpose of this research is to investigate the structural model of halal sports tourism on the coasts of Iran. Method, the research method was quantitative, and the data were collected through a questionnaire and analyzed. The structure of this questionnaire was based on the findings of the qualitative section. The research approach was based on structural equation modeling, and the questionnaire was developed and organized in the form of a 5-point Likert scale. In order to check validity and reliability, Fornell and Larker (1981) criteria and combined reliability (Dillon-Goldstein coefficient) were used. The statistical population of the research consists of tourists, athletes and sports tourists who came to the seaside to use the beach. The sampling method in this section was chosen from the type available from beach tourists. Results, the main results of the research included the achievements and strategies of tourism, the prerequisites and drivers of tourism, and the existing challenges of halal tourism. Conclusion, it is necessary to have a single center in charge of coastal tourism affairs so that these coastal spiritual resources can be exploited for the proper benefit, and considering the benefits of implementing the halal sports tourism model with the aim of providing order and security in the coasts of Iran.

Keywords

Research in Sport Management and Marketing
Volume 6, Issue 2
April 2025
Pages 87-97

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