Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata

Document Type : Original Article

Authors

1 PhD Candidate of Sport Management University of Mohaghegh Ardabili, Ardabil, Iran

2 PhD of Sport Management University of Mohaghegh Ardabili, Ardabil, Iran

3 PhD of Sport Management, Islamic Azad University Yasuj, Iran

Abstract

Purpose: The attention of prominent sports figures, including famous athletes, to social responsibility is actually a sign of intellectual maturity and the development of their personality dimensions. For this purpose, the present study was conducted with the aim of analyzing the social responsibility of famous athletes from the perspective of different sections of Iranian society.
Methods: For this purpose, different strata of Iranian society were categorized based on economic, occupational and educational indicators, stratified random sampling was used, and finally 917 samples were studied (Fan et al.2011).  The research tool was the social responsibility measurement scale of famous Iranian athletes (Ojagh, Aghaei, and Naderi, 2021), which consists of 32 items and 8 subscales. In their research the construct validity of the athletes' social responsibility questionnaire was examined using the confirmatory factor analysis. Cronbach's alpha index and composite reliability were used for determining the reliability of the factors. In this research, due to the non-normal distribution of the data, the Kruskal-Wallis test and the Yumnowitney post hoc test were used to examine the sample group.
Results:The results of the Kruskal Wallis test showed that there is a difference between the views of different groups (students, students, coaches, teachers, athletes, marketers, private company employees, and government employees and faculty) towards accountability. There is a significant difference in the social status of famous athletes (p < 0.05).
Conclusion: As the results of the research show, the level of social responsibility of famous Iranian athletes is in a favorable situation based on the perspective of different people.

Keywords

Research in Sport Management and Marketing
Volume 6, Issue 1
January 2025
Pages 27-44

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