Understanding Social Responsibility in Iran Sports for All Federation from a Qualitative Perspective: Dimensions and Consequences

Document Type : Original Article

Authors

1 Faculty of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, Iran

2 Associate Professor of Sport Management, Shahroud University of Technology, Shahroud, Iran

3 Sport Management department, Physical Education Faculty, Shahrood University of Technology, Shahrood, Iran

4 Faculty of Industrial Engineering & Management, Shahrood University of Technology, Shahrood, Iran

5 Department of Sport Sciences, University of Neyshabur, Neyshabur, Iran

Abstract

Purpose: Sports organizations are considered part of society and can have a positive impact on health, education, economy, environment, and social values by playing the role of social responsibility. Therefore, this study aimed to identify the dimensions and consequences of Social Responsibility (SR) of the Iran Sports for All Federation (ISF).

Methods: This research was conducted using a qualitative approach based on the thematic analysis method. The research was conducted using semi-structured interviews with experts and specialists in the field of SR and Sports for all in Iran. The interview participants included 13 managers, trainers, staff, officials of the ISF, and university faculty members selected by purposive sampling. The thematic analysis method was used to extract basic, organizing, and global themes.

Results: Based on the analysis, 102 basic themes, 17 organizing themes, and eight global themes were extracted. Global themes included “humanitarian responsibility”, “environmental responsibility”, “legal responsibility”, “moral responsibility”, “economic responsibility”, “loyalty”, “quality of services”, and “behavioral intentions”. This research shows the consequences of SR that can affect the behaviors and attitudes of customers in the ISF.

Conclusion: The research emphasizes the importance of the environmental aspect in SR, emphasizing the promotion of environmental education, sustainable development, and green management.

Keywords

References

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Research in Sport Management and Marketing
Volume 5, Issue 2
April 2024
Pages 57-75

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