The constructionist model of promoting an active lifestyle for Iranian society: a grounded theory approach

Document Type : Original Article

Authors

1 PhD student, Department of Sports Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

2 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran

3 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, University of Isfahan, Isfahan Iran.

Abstract

Purpose: Promoting an active lifestyle integrated into everyday routines cannot be just a dream for the Iranian population. Developing model to promote an active lifestyle for people of different age groups can help them create healthy habits for life that will continue into adulthood and lead a long, happy and healthy life.

Methods: Accordingly, the aim of this study was to develop a model to promote an active lifestyle for the Iranian Population. Constructivist grounded theory as a popular method was used in this study. Deep and semi-structured interviews were conducted with 23 experts in sports sciences, medical sciences and development sciences in Iran who participated in this study. The study participants were selected using both snowball sampling and purposive sampling. In this study, the data were coded and analyzed based on z constructivist grounded theory (Charmaz, 2006).

Results: The results demonstrated that a behavior change should be created in people who did not believe in sport and physical activity and also the principles of the behavior change were presented. Moreover, formal education organizations can redevelop their vision and mission to promote an active lifestyle for the Iranian population and provide short, medium and long-term planning for different ecosystems in Iran. Additionally, individual qualifications that can lead to the institutionalization of physical activity contributing to the health control were provided.

Conclusion: If this model is guided correctly, it will lead to promoting an active lifestyle for the Iranian population.

Keywords

References

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Research in Sport Management and Marketing
Volume 5, Issue 3
June 2024
Pages 42-56

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