Construction and validation of the questionnaire for the development of the sports capital goods market

Document Type : Original Article

Authors

1 Payam Noor University Iran Tehran

2 Professor of Sport Management, Payame Noor University, Tehran, Iran

3 Department of Sports Management, Department of Physical Education, Science and Research Branch, Islamic Azad University, Tehran, Iran.

4 Assistant professor in Sports Management, Payam Noor University , Iran

10.22098/rsmm.2024.14370.1306

Abstract

Purpose: The development of the capital market of sports goods is important because it can bring many benefits for developing countries to attract foreign capital to the host country and as a result increase investment, create job opportunities and transfer technology to the host country and play an important role in strengthen their economies and societies. The purpose of this research was to construct and validate the questionnaire for the development of the sports capital goods market. Method: For this purpose, 150 users of sports capital goods were selected as a purposive sampling and completed the questionnaire made by the researcher for the development of the sports capital goods market. This research is exploratory and is a type of correlational study. The form and content validity of the research tool was confirmed by a group of expert professors and its structural validity was confirmed by factor analysis based on the structural equation model. Results: Based on exploratory factor analysis with orthogonal rotation, 36 items were placed in eight factors, which accounted for 61.62% of the variance of sustainable social development. The results of confirmatory factor analysis and Cronbach's alpha coefficients supported the eight-factor structure of 36 questions and confirmed its validity and reliability. Conclusion: The results of this research can be helpful for teachers, managers, officials and experts in this field in the development of the sports capital goods market by specifying the role of each of the mentioned items for more attention.

Keywords


  • Askarian, F., Rahbar, M., Raghofer, H & Safari, M. (2021). Identification of obstacles to the development of Iran's sports industry. Journal of Sport Management and Movement Behavior, 17(34), 81-98. [Persian].
  • Burton, R., Hall, K., & Paul, R. (2013). The historical development and marketing of fantasy sports leagues. The Journal of Sport, 2(2), 185-215.
  • Chi, X., Zhao, Y., & Yu, Y. (2015). Research on the Status of Sports Economy in the National Economy Development in Multi-objective Fuzzy Decision Model. International Journal of Simulation--Systems, Science & Technology, 16.
  • Dong, B. (2022). Dynamic Modeling of High-Quality Development of Sports Industry Driven by Big Data Digital Economy. Mobile Information Systems, 2022.
  • Fatahi Milasi, S., Honary, Habib & Kashkar, S. (2022). The economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran. Sports Marketing Studies, 3(2), 1-29. [Persian].
  • Girginov, V. (Ed.). (2008). Management of sports development. Routledge.
  • Holland, C. P. (2015, May). Internet and Social Media Strategy in Sports Marketing. In ECIS.
  • Hossein Far M.H, Azadfada Sh, Safania A.M, Heydarian E (2022). Identifying and validating the e-commerce model in sports services marketing with a mixed research approach. New approaches in sports management, 10 (39): 63-82. [Persian].
  • Huang, T., & Wang, W. (2017). Analysis of the comprehensive evaluation model of economic development pattern in China’s sports market. Rev. Facul. Ingen, 32, 520-527.‏
  • Javad G, Darabi, M., Mahmoudi A & Azizi B (2022). Analysis of effective drivers in the development of the sports industry using a future research approach, 7 (1), 20-33. [Persian].
  • Karimi, A., Bahrami, Sh & Rasakh, N. (2021). Validation and standardization of sports product advertising questionnaire using social media. Sports Management Studies, 14(71), 185-216. [Persian].
  • Kashkar, S., Henry, H., &Faraji, Reza. (2014). The role of the international exhibition of sports goods and equipment in the development of the market of these products with an emphasis on the sports marketing mix (5), Sports Management Journal, 7(2), 221-235. [Persian].
  • Kaur, N. (2022). Impact of globalization on sports goods industries.
  • Kurdlo, H., Ali Mohammadi, H., Naghizadeh Baghi, A., & Azizian Kohn, N (2021). Validation of social media marketing questionnaire in sports. Educational Measurement Quarterly, 12(45), 39-63. [Persian].
  • Lianju, L., Haiying, Z., Xinfu, F., Han, W., & Yihang, C. (2023). Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. American Journal of Management Science and Engineering, 8(1), 13-18.
  • Mahdavi Khangah, A., Razavi, S.M.H & Amirnejad, Saeed. (2023). Identifying and analyzing the effective factors of investment in Iran's sports industry. Physiology and management research in sports. [Persian].
  • Mainka, M. K., Melnichenko, O., Tsybrovskyi, A., Sidielnikov, D., Nitsenko, V., & Zakharin, S. (2023). STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS. Financial & Credit Activity: Problems of Theory & Practice, 2(49).
  • Najafzadeh, M.R., Najafzadeh, F.L., Rostami, M., & Mursali, Z. (2012). Investigating and identifying some effective factors on the development of women's sports marketing in West Azarbaijan province. Productivity Management, 1 (20), 127-144. [Persian].
  • Nazari, R., Davari, A., & Naderian, M. (2021). Presenting strategies for the development of Iran's handball market. Sports Marketing Studies, 2(4), 98-119. [Persian].
  • Ning, W. (2022). Problems and Countermeasures of High-Quality Development of Chinese Sports under Supply-Side Structural Reform. Academic Journal of Humanities & Social Sciences, 5(5), 120-125.
  • NoorMohammad, S., Afshari, M & Peyman, Z. (2022). Identifying institutional factors affecting the development of Iran's sports industry. Contemporary researches in sports management. [Persian].
  • Ramazan Ghorbani, J & Farzam, P (2021). Investigating the impact of social networks on sports marketing in sports equipment stores with a website and virtual space and sports equipment buyers. [Persian].
  • Ren, Y. (2016). Cooperation Performance between E-Commerce and Sports Commodity based on Online Marketing Strategy. International Journal of Multimedia and Ubiquitous Engineering, 11(1), 281-292.
  • Ren, Y. (2017, June). Research on Sports Industry Capital Market Innovative Development Strategy in Our country. In 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017) (pp. 1390-1393). Atlantis Press.
  • Salimi, Soltan Hosseini, M, & Naderian Jahormi, M. (2015). Evaluating the obstacles to the development of sports marketing in Iran. Sports Management Studies, 7(29), 13-36. [Persian].
  • Sarlab, R & Rasakhi, S (2020). Iran sports goods competition and selected companies. Applied research in sports management, 3 (35), 83-97. [Persian].
  • Sedigh, S, Hamtinezhad, M.A & Shafiei, Sh. (2023). Presenting a model for analyzing the development system of Iran's sports industry, Sports Management and Development, 12 (2), 120-121. [Persian].
  • Taheri Kia, M, Elahi, A & Akbari Yazdi, H. (2018). Determining the validity and reliability of the relational marketing questionnaire for sports spectators. Sports Management Studies, 10(48), 177-194. [Persian].
  • Tari Vardi, A, Poursultan Zarandi, H & Kordalo, H (2018). Validation of the questionnaire of factors influencing the decision-making of sports customers with a mixed marketing approach. Scientific quarterly of applied research in sports management, 6 (4), 105-112. [Persian].
  • Wei, X., Zhang, J., Lyulyov, O., & Pimonenko, T. (2023). The Role of Digital Economy in Enhancing the Sports Industry to Attain Sustainable Development. Sustainability, 15(15), 12009.
  • Wiƛniewski, A. (2020). Competitiveness of sports market enterprises: determinants, classification, challenges. Ekonomia i Prawo. Economics and Law, 19(2), 367-377.
  • Yang, Z., & Lin, Y. (2022). Sports Product Marketing and Economic Growth Econometric Dynamic Analysis Model Based on Random Matrix Theory. Mathematical Problems in Engineering, 2022.
  • Zhang, H. L., Zhang, H. J., & Guo, X. T. (2020). Research on the future development prospects of sports products industry under the mode of e-commerce and internet of things. Information Systems and e-Business Management, 18, 511-525
  • Zhang, H. L., Zhang, H. J., & Guo, X. T. (2020). Research on the future development prospects of sports products industry under the mode of e-commerce and internet of things. Information Systems and e-Business Management, 18, 511-525.
  • Zhou, C. (2015). Impact of electronic commerce on the sporting goods market. The Open Cybernetics & Systemics Journal, 9(1).
  • Zintz, T., & Parrish, R. (2019). Promoting a strategic approach to EU sports diplomacy. Background Paper). Edgehill University.
  • Ziyadullaev, K. S., Raximov, V. S., Arzibaev, Q. O., & Muxametov, A. M. (2022). Creation of a model of development of sports marketing in modernization of sports management system in Uzbekistan. Journal of Physical Education and Sport, 22(1), 19-25.
  • Shabani Bahar, Gholamreza, Keshavarz, Lokman, Farahani, Abul-Fadl, & Farid Fathi, Akbar. (1395). The influence of the legal environment on the borders of Sazmani, Zarat, Rzesh and Javan. Reviews of the Department of Raftar Sasmani in Warzesh, 3(3), 55-64.
  • Henry, Habib, Shojaei Barjoui, Suhaila, & Farid Fathi, Akbar. (1393). Check the price and availability of services and connections with the satisfaction of the purchasers in the month of Tehran. Reviews of the Department of Raftar Sasmani in Warzesh, 1(2), 99-105.