A Pattern Approach of Sports Volunteers at 2022 the 15th Cultural-Sports Olympiad in Iran: Motivations and Satisfaction Sports Volunteer and Intention to Continue

Document Type : Original Article

Authors

1 Asistant Profesor of Sport Management, University of Tabriz, Tabriz, Iran.

2 Profesor of Sport Management, University of Tabriz, Tabriz, Iran

3 Associate Professor of Sport Management University of Tabriz, Tabriz, Iran.

Abstract

Purpose: Maintaining volunteers who work at sporting events is one of the major issues faced by event organizers. This research paper examines the motivations, satisfaction, and future volunteering intentions of sports volunteers at the 15th cultural-sports Olympiad in Iran.

Methods: The current research is a correlational type, where the data was collected in the field and, by convenience sampling method. A questionnaire was used to collect data.The study utilizes structural equation modeling (SEM- Amos TM 23) to analyze the responses of 150 volunteer students in the year 2022 from the University of Tabriz and validate a theoretical model that encompasses these dimensions.

Results: The results indicate a strong association between motivation, volunteer experience, volunteer satisfaction, and intention to continue volunteering. The findings highlight the importance of addressing volunteer incentives and motivations to enhance satisfaction and encourage continued involvement.

Conclusion: This research contributes to the growing literature on volunteerism in sports by offering insights into the different dimensions of volunteer satisfaction and the impact of information and communication technology in sports organizations. Moreover, it suggests that understanding the heterogeneity of volunteer motivations is crucial for recruitment, retention, and maintenance of volunteer contingents. The study acknowledges its concentration on a specific cultural sports event, outlining paths for future research. Our findings serve as a resource for event managers aiming to improve volunteer management practices and as a contribution to the field's body of knowledge on sports event volunteerism

Keywords

References

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Research in Sport Management and Marketing
Volume 5, Issue 2
April 2024
Pages 12-28

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