Document Type : Original Article
Authors
1
Assistant Professor of the Department of Sport tourism and Health, Faculty of Tourism, University of Tehran, Tehran, Iran
2
Assistant Professor, Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
3
Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran
4
Ph.D. of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabatabai University, Tehran, Iran
5
. Ph.D. student, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
10.22098/rsmm.2023.12758.1226
Abstract
Purpose: This study aimed at modeling the institutional factors affecting the exploitation of entrepreneurial capacities in sports tourism in Iran. Method: The purpose of the research is of an applied and analytical type, which was conducted as a survey. The statistical population comprises all entrepreneurs in the field of sports tourism in the country, of which 384 people were randomly selected as a sample, and finally 367 questionnaires could be examined. To collect data, a researcher-made questionnaire taken from the research of Heydari et al. (2021) was used. To verify the validity of the questionnaire, the opinions of 11 sports management experts were used. Cronbach's alpha test was used to determine the reliability of the tool, and its value was 0.92. Results: Findings revealed that the necessary institutional factors in the legal-administrative, normative-cultural, cognitive-educational, and guiding-supportive dimensions can increase entrepreneurial behavior in this field by increasing the ability and willingness of entrepreneurs to exploit entrepreneurial capacities in the field of sports tourism. Conclusion: Results suggest that to grow the sports tourism industry in developing countries like Iran, many factors with greater convergence should be involved to growth this industry. In this regard, the existence of a suitable legal, normative, supportive and educational environment will affect the ability and willingness of market leaders to identify and exploit the entrepreneurial opportunities of this emerging industry in countries.
Keywords
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