Investigating the strategies of developing adventurous sports in Ardabil province

Document Type : Original Article

Authors

1 Islamic Azad University, Ardabil branch. Ardabil, Iran.

2 Professor of sport Management,University of Mohaghegh Ardabili. Ardabil, Iran

3 Department of sport management.islamic azad university of ardabil branch

4 Assistant Professor, Department of physical education and sport sciences, Faculty of education sciences and psychology, University of Mohaghegh Ardabili, Ardabil, Iran

10.22098/rsmm.2023.14148.1296

Abstract

The purpose of the current research was to investigate the development strategies of developing adventurus sports in Ardabil province.

Method: This research, using a mixed research method (qualitative and quantitative), seeks to investigate the solutions for the development of adventurus sports in Ardabil province. The research community in the qualitative part was all professors and experts in the field of sports. 14 people from this community were selected using purposeful sampling and snowball and were interviewed in an open manner. The research population in the quantitative part was all the welcoming sports tourists in Ardabil province 1399-1400, of which 370 people were selected by available sampling and answered the questionnaire made by the researcher.

The method of collecting information in the qualitative part was through studying previous researches and conducting semi-structured interviews. To check the formal and content validity, the findings of the research were presented to the participants and they study the text of the theory and then their comments were applied. The method used to check reliability was intra-subject agreement method.

The average of intra-subject agreement was reported as 0.88. In the quantitative part, internal consistency coefficient, exploratory and confirmatory factor analysis were used. The data was analyzed with the help of SPSS 25 and LISREL 8.8 software.

Keywords

Research in Sport Management and Marketing

Articles in Press, Accepted Manuscript
Available Online from 10 December 2023

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