Document Type : Original Article
Authors
1
Ph.D. Candidate of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2
Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
3
Associate Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
Abstract
Purpose: The current research tries to focus on constructionism, link it with futurism, and in this process, using the constructivist approach of grounded theory, and present a short-range theory in the construction of possible futures of professional sports. The growth of professional sports is the beginning of the development of the sports industry.
Methods: The data of this qualitative research, which had an exploratory-fundamental nature, was collected through targeted sampling with the snowball technique and based on in-depth semi-structured interviews with 20 experts in the field of professional sports. A detailed interpretive understanding and primary, focused, central and theoretical coding determined that professional sports based on the requirements of shaping the future, by overcoming the weight of the past, the pressure of the present and in line with the tension of the future and the choice of proactive behavior in facing the future, can achieve its desired future.
Results: In this research, macro analysis of future trends, income generation from social media, new formulas for selling players, the existence of many talents in all disciplines in Iran, sustainable talent search by clubs, development of academies and provision of legal measures for broadcasting rights.
Conclusion: In general, it is recommended to privatize the clubs with the presence of the stock market and non-stock market, to implement the principles of corporate governance in the club, to establish an independent business institution in sports, to create income-generating places by the clubs, to develop technology-oriented to preserve the economic rights of sports clubs.
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