Model Design of Active and Sport-Friendly Cities With an Emphasis on Open Policy of Urban Management in Iran

Document Type : Original Article

Authors

1 Ph.D. Student of Sport Management, Ardabil Branch, Islamic Azad University, Ardabil, Iran

2 Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran

3 Assistant Professor of Sport Management, Ardabil Branch, Islamic Azad University , Ardabil, Iran

4 Assistant Professor of Sport Management, Khalkhal Branch, Islamic Azad University , Ardabil, Iran

10.22098/rsmm.2022.1779

Abstract

Purpose: The purpose of this research was to design a model for the realization of active and sport-friendly cities with an emphasis on open policy of urban management.
Methods:  The current research is based on the nature of exploratory-fundamental research; The manner and method of research, qualitative; The research strategy, foundational data theory and source of data collection include the study of theoretical foundations and interviews. Interviews were conducted in MAXQDA qualitative data analysis software, while open central and selective coding of the realization model of active and sports-friendly cities with an emphasis on open politicization of urban management was drawn and a theory was created.
Results: In the qualitative section, based on the foundation's systematic data plan, three stages of open coding, central coding, and selective coding were performed to analyze the qualitative data. 1290 open coding, 324 core coding and 21 selective coding, which include political infrastructure, effective human resources management, civil infrastructure, optimal urban governance, culture building, social demands, guidelines of upstream institutions, education and communication, campaigns, capacity building economic and financing, increasing organizational agility, social marketing, community-oriented, sports services, partnership development, sustainable urban development, managerial weaknesses, legal obstacles, process obstacles in the organization, environmental changes, operational plan.
Conclusions: Urban management should make more efforts in line with its flexibility and expand the open system, creating an informal atmosphere while observing formality, unity of procedure, low hierarchy, facilitating laws, accountability transparency, social media, participation space, and focus. The creation of dynamic cities can cause social justice in the society and create spaces for the development of the participation of public and popular institutions and organizations for the development of public sports.

Keywords

References

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Research in Sport Management and Marketing
Volume 3, Issue 3
July 2022
Pages 1-16

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