Modeling the solutions for development of sport tourism in Iran

Document Type : Original Article

Authors

1 Assistant Professor of Sport Management, Islamic Azad University Karaj Branch, Karaj, Iran.

2 PhD of Sport Management, , Islamic Azad University Karaj Branch, Karaj, Iran

3 Assistant Professor of Sport Management, Sport Sciences Insitution, Tehran, Iran.

4 Associate Professor of Management, University of Zilina, Zilina, Slovakia.

10.22098/rsmm.2021.1480

Abstract

Purpose: In marketing any strategy or action implemented should be closely tied to creating and development a positive image of tourism destination. The aim of this research was to investigate the factors related to the barriers to the development of sport tourism and its destination images in case of Mashhad city.
Methods: The method of this applied research was descriptive-correlation. 87 professors and experts in sport management voluntary completed a questionnaire that Goldi Gouklani (2011) used it in her research. The construct validity was examined by confirmatory factor analysis. Reliability of research instrument was obtained 0.86 using Cronbach's alpha. At the level of inferential statistics, the normality of the data distribution was evaluated using Shapiro-Wilk test. Finally, confirmatory factor analysis and structural equation modeling was used to analyze the data.
Results: Finding showed that: Problems of management and human resources have a significant role in the development of Mashhad sport tourism (β = 0.499, P < 0.001). Barriers of legal sponsor has a significant role in the development of Mashhad sport tourism (β = 0.21, P < 0.01). Marketing barriers has a significant impact on sport tourism (β = 0.19, P < 0.01). Problems and barriers of Infrastructures and facilities has a significant role in the development of Mashhad sport tourism (β = 0.25, P < 0.001). Weakness of research and study has a significant role in the development of Mashhad sport tourism (β = 0.17, P < 0.01). Finally, cultural and educational barriers have a significant role in the development of Mashhad sport tourism (β = 0.42, P < 0.001).
Conclusion: Therefore, planning for solving problems and developing sport tourism and destination images seems to be essential.

Keywords

References

  1. References

    1. Abdolmaleki, H., Heidari, F., Zakizadeh, S. B., & Bosscher, V. D. (2019). Intellectual capital, the key to success in the management of high-performance sport organisations: the case of Iran’s Ministry of Sport and Youth. International Sports Studies, 41(2). 55-68.
    2. Abdolmaleki, H., Soheili, B., Varmus, M., & Khodayari, A. (2020). Presenting a new mixed method for measuring service quality of health clubs. International Journal of Sport Management and Marketing, 20(5-6). 312-333.
    3. Andam, R., Aghaei, A., Anbarian, M., Parsaju, A. (2014), "Developing strategies of “Sport Tourism” in Hamadan Province", Sport Management and Movement Science, 4(7). 31-44. [Article in Persian].
    4. Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001), "Tourism image, evaluation variables and after purchase behaviour: Inter-relationship", Tourism Management, 22(6). 607–616.
    5. Carballo, M. M., Arana, J. E., Leon, C. J., & Moreno-Gil, S. (2015), "Economic valuation of tourism destination image", Tourism Economics, 21(4). 741–759.
    6. Chen, C. F., & Phou, S. (2013) "A closer look at destination: Image, personality, relationship and loyalty", Tourism Management, 36. 269–278.
    7. Chen, C. and Tsai, D.C. (2007), "How destination image and evaluative factors affect behavioral intentions", Tourism Management, 28(4). 1115-1122.
    8. Chia-Chen, Yu. (2010), "Factors that Influence International Fans' Intention to Travel to the United States for Sport Tourism", Journal of Sport & Tourism, 15(2). 111-137.
    9. Daniels, J. M., Norman, W. C., Henry, M. S. (2004), "Estimating Income Effects of a Sport Tourism Event", Annals of Tourism Research, 31(1). 180–199.
    10. Darbellay, F. Stock, M. (2012), "Tourism as Complex interdict plenary research object", Annals of Tourism Research, 39(1). 441–458.
    11. Darvishi, A., Dousti, M., Bagherian, B. (2019), "Political obstacles of the development of sport tourism coastal Mazandaran province", Journal of Marine Science and Technology, 18(1). 10-24.
    12. Dickson, T. J., Darcy, S., & Walker, C. (2021). A Case of Leveraging a Mega-Sport Event for a Sport Participation and Sport Tourism Legacy: A Prospective Longitudinal Case Study of Whistler Adaptive Sports. Sustainability, 13(1), 170.
    13. Gallarza, M. G., Saura, I. G., & Garcıa, H. C. (2002), "Destination image: Towards a conceptual framework", Annals of Tourism Research, 29(1). 56–78.
    14. Ghafuri, F. (2014), "The model of tourism development based on traditional and local games in the country", Sport Management studies. 24.153-174. [Article in Persian].
    15. Goldi Goklani, A. (2011), "The study of the challenges facing the development of tourism industry in Golestan province", Master's thesis in Executive Management. Islamic Azad University of Sanandaj. [Thesis in Persian].
    16. Golghamat Raad, N. (2019), "A Strategic Approach to Tourism Development Barriers in Iran", Journal of Tourism & Hospitality, 8(3). 1-8.
    17. Gravand, A., Bahmani, F., Bakhshay, H., Afshari, M. (2013), "Explanation and Identification of Attracting and Preventive Factors in Inactive Sport Tourists Traveling to Iran Western Provinces (Ilam, Kermanshah, Lorestan, Hamedan)", New Trends in Sport Management, 1(1). 49-63. [Article in Persian].
    18. Harrison-Hill, T,. & Chalip, L. (2005), "Marketing Sport Tourism: Creating Synergy between Sport and Destination", Sport in Society, 8(2). 302-320.
    19. Heather J. Gibson, Kyriaki, Kaplanidou, Sung Jin, Kang. (2012), "Small-scale event sport tourism: A case study in sustainable tourism", Sport Management Review, 15(2). 160-170.
    20. Hemmonsbey, J., Tichaawa, T. M., & Knott, B. (2021). Strategic conceptualisation of the South African sport tourism sector’s response to the Covid-19 pandemic. African Journal of Hospitality, Tourism and Leisure, 10(1), 54-68.
    21. Higham, J. (1999), "Commentary - Sport as an Avenue of Tourism Development: An Analysis of the Positive and Negative Impacts of Sport Tourism", Current Issues in Tourism, 2(1). 82-90.
    22. Higham, J. (2005), "Sport tourism destinations: Issues, opportunities and analysis. In book", Sport Tourism Destinations.1-14.
    23. Houge Mackenzie, S., Hodge, K., & Filep, S. (2021). How does adventure sport tourism enhance well-being? A conceptual model. Tourism Recreation Research, 1-14.
    24. Ito, E. (2021). Understanding cultural variations in outdoor tourism behaviours for outdoor sport tourism development: A case of the Blue Mountains National Park. Tourism Planning & Development, 18(3), 371-377.
    25. Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1). 216-237.
    26. Kozak, M. (2005), "Comparative analysis of tourist motivations by nationality and destination", Tourism management, 23(3). 221-232.
    27. Kumari, P., & Wickramaratne, V. (2016), "The Impact of Sports Tourism on Small Scale Business Development in Sri Lanka: International Cricket Match", International Journal of Research in Humanities and Social Studies, 3(10). 33-38.
    28. Lee, B., Lee, C. K., & Lee, J. (2014), "Dynamic nature of destination image and influence of tourist overall satisfaction on image modification", Journal of Travel Research, 53(2). 239–251.
    29. Lee, M. H. (2012), "A study on the effects of between festival experience and brand equity", Korean Corporation Management Review, 19. 169–184.
    30. Majd, N. S., Kashi, S. K., Abdolmaleki, H., & Khodayari, A. (2021). Identifying and prioritizing factors affecting the security of sport facilities (Case of Iran). Cultura, ciencia y deporte, 16(50). 593-603.
    31. Mirzazadeh, Z., Abdolmaleki, H. (2016). Designing a Model of the Barriers to the Development of Sport Tourism in Mashhad. Tourism Management Studies, 11(34). 25-35. doi: 10.22054/tms.2016.5728
    32. Mohammadi, S., Abdolmaleki, H., Khodadad Kashi, S., Bernal-García, A., & Gálvez-Ruiz, P. (2021). To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology. Sustainability, 13(11), 6499.
    33. Moniz, A. I., Ferreira, F., Batista, M., Melo, H. (2017), "Tourist destination image and consumer behaviour: The case of the Azores", Journal of Spatial and Organizational Dynamics, 5(2). 73-82.
    34. Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017), "Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend", Journal of Travel Research, 56(1). 41–54.
    35. Qu, H., Kim, L. H., & Im, H. H. (2011), "A model of destination branding: Integrating the concepts of the branding and destination image", Tourism Management, 32(3). 465–476.
    36. Ramkissoon, H., Uysal, M., Brown, K. (2011), "Relationship Between Destination Image and Behavioral Intentions of Tourists to Consume Cultural Attractions", Journal of Hospitality Marketing & Management, 20(5). 575-595.
    37. Roche, S. Spake, D. Joseph, M (2013), "A model of sporting event tourism as economic development", Sport, Business and Management: An International Journal, 3(2). 147-157.
    38. San Martın, H., & Del Bosque, I. A. R. (2008), "Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation", Tourism Management, 29(2). 263–277.
    39. Stranjančević, A., Kovačević, B. (2012), "Human Resources in Sports and Recreational Tourism in Montenegro Coast: Situation and Perspectives", J. Geogr. Inst. Cvijic, 62(1). 135-156.
    40. Zohrevandian, K., Ehsani, M., Khosravizadeh, E. (2018), "Ranking of Influential Components on Development of Iranian Tourism Industry by Analytical Hierarchy process (AHP)", Journal of Sport Management and Motor Behavior, 14(27). 29-42.
Research in Sport Management and Marketing
Volume 2, Issue 4
December 2021
Pages 56-68

Files

Share

How to cite

Statistics