Research in Sport Management and Marketing - Articles List

Keywords = Brand

The Effect of Applying Guerrilla Marketing Techniques on the Emerging Sports Brand Equity

Volume 4, Issue 3, June 2023, Pages 17-28

10.22098/rsmm.2023.12523.1212

Hossein Faridniya; Nasrin Azizian Kohan; Hamed Kheirollahi Meidani; Fatemeh Behrooz Damirchi

A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk

Volume 2, Issue 2, June 2021, Pages 28-50

10.22098/rsmm.2021.1317

Houriyhe Dehghanpouri

Research in Sport Management and Marketing

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