Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran

Document Type : Original Article

Authors

1 PhD Candidate of Sport Management of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran

2 Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran

3 Assistant Professor of Department of Physical Education, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran

4 Assistant Professor of Department of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran

Abstract

Purpose:  this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling.
Method: The researcher-made questionnaire of 79 questions was used to conduct the research. The study population included federation management, national wrestling team coaches, national wrestling team coaches, and league organizers, university professors, marketing specialists, and wrestling experts.
Result: The results showed that the reported regression coefficients, causal factors, contextual factors and intervening factors had the greatest impact on marketing development, respectively. In addition, the effect of annoying factors is negative. This means that as it increases, the rate of marketing development decreases.
Conclusion: The conclusion of the research generally showed that in the causal conditions (managerial and technical category), intervention factors (legal requirements), underlying factors (efficient manpower) and marketing development (causal conditions) have the greatest impact on marketing development and marketing have. The other categories are in the next priorities.

Keywords

References

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Research in Sport Management and Marketing
Volume 4, Issue 4
September 2023
Pages 1-13

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