University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Analysis of Effective Factors Marketing Development of Iran Wrestling Federation of Iran 1 13 1951 10.22098/rsmm.2022.1951 EN Mohammad Mohammad Ali Pour PhD Candidate of Sport Management of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran Mehrdad Moharramzadeh Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran Robab Mokhtari Assistant Professor of Department of Physical Education, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran Masoud Iman Zade Assistant Professor of Department of Physical Education, Ardabil Branch, Islamic Azad University, Ardabil, Iran Journal Article 2022 12 24 Purpose: this study is to design a marketing model for the Iranian Wrestling Federation. This research has been done quantitatively and using structural equation modeling. Method: The researcher-made questionnaire of 79 questions was used to conduct the research. The study population included federation management, national wrestling team coaches, national wrestling team coaches, and league organizers, university professors, marketing specialists, and wrestling experts. Result: The results showed that the reported regression coefficients, causal factors, contextual factors and intervening factors had the greatest impact on marketing development, respectively. In addition, the effect of annoying factors is negative. This means that as it increases, the rate of marketing development decreases. Conclusion: The conclusion of the research generally showed that in the causal conditions (managerial and technical category), intervention factors (legal requirements), underlying factors (efficient manpower) and marketing development (causal conditions) have the greatest impact on marketing development and marketing have. The other categories are in the next priorities.

https://rsmm.uma.ac.ir/article_1951_dccaef7df7edfa68ef23145c0e0f6bdf.pdf

University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Identifying Factors Affecting the Quality of the Volleyball Talent Search System in Iraq 14 27 2372 10.22098/rsmm.2023.13395.1259 EN Haider Issa Zargham PH.D Student of Sports Management of University of Tabriz Fatemeh Abdavi Associate Professor of Sports Management University of Tabriz Mohamad Rasoul Khodadadi Associate Professor of Sports Management University of Tabriz Abdulzahra Hamidi Mohisan, Associate Professor of Sports Management University of Tabriz Journal Article 2023 07 26 Purpose: Today, having an integrated and coordinated system for recognizing and fostering talents is one of the most significant elements and priorities at the top level of volleyball. The study's goal was to investigate the elements influencing the quality of Iraq's volleyball talent search system. Methods: The research method is qualitative and based on the theme analysis approach. Participants in this qualitative research comprised academic elites and specialists in the field of sports talent scouting in Iraq. In the qualitative section, the sample is chosen using a theoretical and convenience process. The theoretical saturation of the retrieved components of the research was used to estimate the number of samples. The open interview was used as the measuring technique, and the results were analyzed using MAXQDA (version 12) software. Results: Based on the findings, three indicators of time management, talent search system quality, and stakeholders' satisfaction are effective in assessing the quality of talent search in Iraqi volleyball. Dimensions of time management in talent development include management measures before talent search, management measures during talent search, and management measures after talent search. The quality dimensions of the talent development system in volleyball include quality of communication, quality of supervision, quality of tools and facilities, quality of decision-making, quality of training, and quality of support. Conclusion: It is said, the talent search model of the current research in volleyball can be used as one of an alternative methods to identify young talented athletes in volleyball.

https://rsmm.uma.ac.ir/article_2372_4a9e7bf8d7a2b5aad03a6e08ae3474bf.pdf

University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Investigating the Effect of Social Influence and Gender on the Willingness to use IOT Technology in Sports: From Consumer Perspective 28 41 2324 10.22098/rsmm.2023.12612.1217 EN Alireza Nazemi Bidgoli Department of Sport Management, Master student of Sport Sciences and Health, University of Tehran Ehsan Mohamadi Turkmani Department of Sport Management, Faculty of Sport Sciences, University of Tehran, Iran Hamid Reza Irani College of Farabi, University of Tehran, Iran Journal Article 2023 03 29 This research was conducted with the aim of investigating the effect of social influence and gender on the willingness to use IOT technology in sports from consumer perspective. The current research was applied and correlational. The statistical population of the research was the insured athletes at least for 1 year. Data analysis was done using structural equations through SmartPLS3 software. The results of the research showed that the attitude variable has a significant effect on the willingness to use IOT technology in sports. The positive and direct effect of the social influence variable on the willingness to use was confirmed; But the relationship of social influence on attitude did not have the appropriate level of significance. Perceived ease of use has a significant effect on the variable of attitude and perceived usefulness, and the effect of perceived ease of use on perceived usefulness was greater. Also, perceived usefulness has a significant effect on the variable of willingness to use and attitude, which has a greater effect on attitude. The effect of gender as a moderating variable on social influence, attitude and willingness to use IOT technology in sports did not have an acceptable level of significance. By introducing marketing 5.0 and based on the results, it is suggested that, in line with the desire to use IOT technology in sports, the perceived usefulness should increase the perceived ease of use in order to improve the attitude towards the use of this technology and ultimately increase the desire to use it.

https://rsmm.uma.ac.ir/article_2324_71315d4cec9a018c7cd1037c50358f79.pdf

University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Identifying the dimensions and components of ambidextrous management competencies in the Ministry of Sports and Youth 42 52 2368 10.22098/rsmm.2023.11768.1174 EN Sajad Tayebi Ph.D. Candidate Department of of Sport Management, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran Jamshid Hemati Moradabadi Department of sport management, Behbahan Branch, Islamic Azad University, Behbahan, Iran Vali Nozari Department of sport management, Arsanjan Branch, Islamic Azad Universit, Arsanjan, Iran Journal Article 2022 11 07 Purpose: The purpose of this study was to identify the appropriate dimensions and components of ambidextrous management in the Ministry of Sports and Youth. Method: The current research is applied in terms of purpose and qualitative research method with an exploratory approach. Based on purposeful sampling, 15 experts in the field of sports management were selected with the snowball technique. The data was collected with the help of semi-structured interviews and thematic analysis using open and inferential coding. In order to obtain the reliability and validity of the data, two methods of expert review and the agreement of two coders were used in the research. The analysis of the data showed that the competency of ambidextrous management has three dimensions of individual, interpersonal (social), and organizational characteristics with 25 main categories and 171 concepts. Results: The findings of this research show the competencies needed by managers in the Ministry of Sports and Youth. The findings include a list of necessary competencies that can be considered as a basis for creating a process for recruiting and guiding sports managers. Also, these qualifications not only confirm the qualifications of managers, but can also play a role in evaluating their job performance. Conclusion: Using the dimensions, categories, and concepts identified in the Ministry of Sports and Youth can cause organizational dynamism and agility in the two dimensions of organizational discovery and productivity.

https://rsmm.uma.ac.ir/article_2368_75104cbf03692e9faeb414f5e54bd535.pdf

University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Identifying the Factors Affecting of the Sport Tourism Economy of Iran (With Data Foundation Approach) 53 69 2370 10.22098/rsmm.2023.13135.1242 EN Fatemeh Mohammadzadeh Kalkhoran PhD student in Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran Farshad Emami Department of Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran 0000-0001-5334-8658 Emad Hosseini Department of Sport Management and Media, Shahid Beheshti University, Tehran, Iran Journal Article 2023 06 14 Purpose: The purpose of the current research was to identify the factors affecting the economy of sports tourism in Iran (with the foundation's data approach). Method: Qualitative and based on foundational data theory with a systematic approach. Collecting data by interviewing a statistical population of22people by managers of the Ministry of Sports and Youth, National Olympic Committee, heads of sports federations, members of the Sports Tourism Commission of the National Olympic Committee, senior managers of the Ministry of Cultural Heritage and Tourism, experts in the field of tourism, economy and Also, sports management professors were interviewed and the snowball sampling method was used. IN order to analyze the data, the systematic method of Strauss and Corbin was used, including three-stage open, central and selective coding. Results: A total of65primary codes were created; Then it was reduced to15sub-categories and based on secondary codes, 6 main categories were created, which include organizational and management factors for the causal category, cultural and social factors for the contextual category, political and legal factors for the strategies category, marketing and advertising factors for The central category and the development of infrastructural factors were recognized for the intervening category, and finally, political and legal factors were recognized for the pedestrian category of Iran's sports tourism economy. Conclusion: Managers and officials who make decision about sports tourism can attract more sports tourists by holding sports events with standard quality and developing communication infrastructure and facilities, as well as attracting investors and sponsors for events by introducing cultural and social identity in events. In turn, to promote income generation and improve the economy of sports tourism.

https://rsmm.uma.ac.ir/article_2370_be13f5acb2faeaf1e57bc3072763a154.pdf

University of Mohaghegh Ardabili Research in Sport Management and Marketing 2783-2392 4 4 2023 09 01 Compilation of the Physical Education Performance Management Model of the Islamic Revolutionary Guard Corps Ground Force Based on the Organizational Excellence Model 70 88 2427 10.22098/rsmm.2023.13299.1250 EN Hassan Zarei PhD Student in Sport Management, Department of Sport Management, Jahrom Branch, Islamic Azad University, Jahrom, Iran Hasan Solhjou Assistant Professor, Department of Physical Education and Sports Sciences, Jahrom Branch, Islamic Azad University, Jahrom, Iran Jalal Yarahmadi Assistant Professor of Sport Management of Payam Noor University Hosein Zareian Assistant Professor of Sports Management, Sports Sciences Research Institute (SSRI), Tehran, Iran Journal Article 2023 07 15 Abstract Currently, sport is one of the significant principles of improving the physical and mental fitness so the aim is to develop a performance management model for the physical education of IRGC based on the organizational excellence model. This study is practical in terms of purpose and the data was collected in the field in a qualitative manner based on purposeful sampling by conducting 18 in-depth interviews with expert participants in PE. After each interview, the codes were extracted. Data analysis and identification of the components and indicators of PE performance management of IRGC were carried out with the Delphi method and the research model was designed based on the principles of organizational excellence. The findings showed that 35 indicators in the form of guidance and leadership components, goals and strategy, capabilities and potentials, human resources, environmental and financial factors, motivational measures, communication, executive measures and supervision and monitoring as enablers on the management of PE performance of the ground force of IRGC will be effective and achieved 21 results in the form of productivity development components, system maturity, development of championship sports and improvement of the quality of work life. It can be concluded that the education and empowerment of sports staff, the development of talent management in sports fields approved for military forces, the quantitative and qualitative development of coaches and sports referees, incentive mechanisms and the increase and standardization of sports venues can be the path to the development and improvement of PE performance of IRGC.

https://rsmm.uma.ac.ir/article_2427_c24ec5f4c988ad5bb6716d54467b4671.pdf