Research in Sport Management and Marketing - Articles List

Keywords = Social Responsibility

Digital Transformation in Sport Marketing: How Innovative Technologies Shape Generation Z and Alpha Consumer Expectations and Behavior?

Volume 7, Issue 3, 2026, Pages 95-111

10.22098/rsmm.2026.17767.1490

Amir Hossein Labbaf; Mohsen Vahdani

Analyzing the Famous Athletes Social Responsibility from the View of Iranian Society's Different Strata

Volume 6, Issue 1, 2025, Pages 27-44

10.22098/rsmm.2024.14992.1349

Amir Ojagh; Najmeh Rezasoltani; Hamed Kheirollahi Meidani; Enayat Vafabin Kherad

Research in Sport Management and Marketing

Journal Archive

Volume 7 (2026)

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Volume 5 (2024)

Volume 4 (2023)

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