Research in Sport Management and Marketing - Articles List

Keywords = Digital Marketing

Digital Transformation in Sport Marketing: How Innovative Technologies Shape Generation Z and Alpha Consumer Expectations and Behavior?

Volume 7, Issue 3, 2026, Pages 95-111

10.22098/rsmm.2026.17767.1490

Amir Hossein Labbaf; Mohsen Vahdani

Identify the Factors Affecting Consumer Behavior in Digital Sports Marketing

Volume 6, Issue 3, 2025, Pages 133-144

10.22098/rsmm.2023.13643.1276

Tayebe Valipoor Tayebi; Yaghub Badri Azarin; Vajiheh Javani

Research in Sport Management and Marketing

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

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