Innovating the Business of Sport: A Systematic Review of Cross-Industry Business Model Innovation with a Focus on Fitness

Volume 7, Issue 1, 2026, Pages 16-37

10.22098/rsmm.2025.17937.1498

Rouzbeh Amiry; Ghodratollah Bagheri; Ali Saberi; Mohammad Pourkiani; Morteza Soltani

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