Research in Sport Management and Marketing - Articles List

Author = Amir Hossein Labbaf

Digital Transformation in Sport Marketing: How Innovative Technologies Shape Generation Z and Alpha Consumer Expectations and Behavior?

Volume 7, Issue 3, 2026, Pages 95-111

10.22098/rsmm.2026.17767.1490

Amir Hossein Labbaf; Mohsen Vahdani

Research in Sport Management and Marketing

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Volume 7 (2026)

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Volume 5 (2024)

Volume 4 (2023)

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