Research in Sport Management and Marketing - Articles List

Author = Mohsen Vahdani

Digital Transformation in Sport Marketing: How Innovative Technologies Shape Generation Z and Alpha Consumer Expectations and Behavior?

Volume 7, Issue 3, 2026, Pages 95-111

10.22098/rsmm.2026.17767.1490

Amir Hossein Labbaf; Mohsen Vahdani

Presentation of The Avatar Technology Development Model in Sport Businesses

Volume 6, Issue 2, 2025, Pages 118-131

10.22098/rsmm.2024.15027.1352

Mohsen Vahdani; Ali Ghanbari; Mohammad Soltanhoseini; Zahra Borgheyan

Research in Sport Management and Marketing

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)