Sponsors' presence in Paralympic Games and providing a conceptual model for Iran

Document Type : Original Article

Authors

1 Sport management department, sport sciences faculty, Alzahra University, Tehran, Iran

2 Master of Sports Marketing, Alzahra University, Tehran, Iran

3 Vice President of Handicaps Fed-eration, Tehran, Iran

Abstract

Abstract
Background: The purpose of this study was to compare the presence of sponsors in Paralympic Games and provide a conceptual model for Iran.
Methods: According to the nature of the subject and the aims of the research, a descriptive-analytical method was used, which was performed comparatively in accordance with the George–Z-F- Beredy method. The statistical society were International Paralympic Committee sponsors. The sample of the study was non-randomly targeted. The sample was selected based on the sponsors available on the Paralympic International Committee's official website in the form of (Official Supplier, Global Partners, International Partners) including Asics, Allianz, BP, Citi, Atos, Bridgestone, Otto bock, Panasonic, Samsung, Toyota, visas.
Findings:Results showed that in the Paralympics and the development of the Paralympic Movement, the presence of partners, international partners, official competition suppliers used a variety of methods that have been accompanied with different outcomes and achievements for the company and its staff, as well as for the  IPC, such as increasing the presence of athletes, increasing spectators at the Paralympic Games, increasing the income of the International Paralympic Committee, developing all kinds of artificial prostheses, building all kinds of wheelchairs and equipment for the disabled, broadcasting Paralympic games with unique quality and passion, helping people to know about Paralympic sport and the opportunity to use sports.
Conclusion: According to the findings of the study, a conceptual model was presented for sponsors to participate in competitions for disabled and veterans and to develop the Paralympic Games in Iran.





 

Keywords