@article { author = {Golmohammadi-Zangabad, Hamed and Barghi Moghaddam, Jafar}, title = {Review and Comparison of Challenges, Conflicts, and Innovation on the Start-up Qualification of Independent Business(Case study on physical education students of Islamic Azad University, Tabriz Branch)}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {1-9}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.1107}, abstract = {Purpose: Entrepreneurship is the driving force behind economic and social change. Entrepreneurs are the cornerstone of the economic system in the country.Methods: This applied research employed a causal-comparative research method. The statistical population included the undergraduate, postgraduate, and Ph.D. students of Islamic Azad University, Tabriz branch, (N=517). Based on Morgan's table, 250 students were selected randomly and were given the prepared questionnaires. The Dorabji et al. (1998) Innovation Climate Questionnaire and Anderson & Dunkelberg's (1990) Independent Business Start-up Competency Questionnaire were used for data collection. Content and face validity were confirmed by six sports management experts. The Cronbach's alpha coefficient was calculated to be (α=0.84) for the Innovation Climate Questionnaire and (α=0.87) for Independent Business Start-up Qualification. In this study, both descriptive and inferential statistics were used for data analysis and hypothesis testing. The Kolmogorov-Smirnov test was used to check the normality of the data.Results: The results of the study showed the impact of the challenge on the qualification of start-up independent business. In addition, the factors of innovation and conflict in the classrooms were found to have a positive effect on the qualification of independent business start-ups.Conclusion: Based on the results of the present study, it is suggested that professors encourage students to take up a healthy, team-based challenge and improve the quality of their work by creating an energetic and non-compulsory atmosphere in the field.}, keywords = {Entrepreneurship,Startup business,innovations,independent businesses}, url = {https://rsmm.uma.ac.ir/article_1107.html}, eprint = {https://rsmm.uma.ac.ir/article_1107_fae15898f68e672e53e77d99fb7846ab.pdf} } @article { author = {Nobakht Sareban, Farzad and Aghazadeh, Masomeh and Naghizadeh-Baghi, Abbas}, title = {Feasibility Study of Design and Implementation of Marketing Software in Sports Club Services}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {10-16}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.996}, abstract = {Purpose: The purpose of this study was to determine the feasibility of designing and implementing marketing software in sports club services in Ardabil province.Methods: This study is descriptive and the statistical population is 132 participants of managers and trainers of sports clubs and software designers in Ardabil province. Using a random stratified sampling method, the Cochran formula was used to determine the sample size and 99 participants were selected as samples. To collect information, a researcher-made questionnaire with 40 items and 6 dimensions was used. The validity of the questionnaire was confirmed by several sports management professors. Cronbach's alpha method was used to achieve the reliability of the questionnaire (stability coefficient for technical dimension; 0.81, Legal dimension; 0.87, financial dimension; 0.88, Human dimension; 0.89, operational dimension; 0.91 and for time dimension; 0.87). To test the normal distribution of variables, Skewness and Kurtosis tests and to answer the research questions and to test the hypotheses, One sample T-Test was used using SPSS software version 24. All research hypotheses were analyzed at the significance level of 0.05.Results: According to the findings of the research in terms of human and operational dimensions, it is possible to run marketing software in sport club services in Ardabil province, but in terms of technical, legal, time and financial dimensions and legal aspects, it has less possible to run marketing software in the services of sports clubs in the Ardabil province.Conclusion: The feasibility of designing and implementing of marketing software in sports clubs in Ardabil province is not suggested, due to lack of facilities and technical equipment, and also fewer Internet services, time and financial conditions, lack of specific rules for designing and implementing marketing software at the sport club services. However, it is inevitable that there are skilled persones and operational infrastructures according to the research results.}, keywords = {feasibility study,software design,marketing,sports services}, url = {https://rsmm.uma.ac.ir/article_996.html}, eprint = {https://rsmm.uma.ac.ir/article_996_67c79f332149c3bd149bfcc5fcbcf42c.pdf} } @article { author = {Atghia, Nahid and Ghorabi, Elnaz and Limouchi, Sima}, title = {Sponsors' presence in Paralympic Games and providing a conceptual model for Iran}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {17-27}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.991}, abstract = {Purpose: The purpose of this study was to compare the presence of sponsors in Paralympic Games and provide a conceptual model for Iran.Methods: According to the nature of the subject and the aims of the research, a descriptive-analytical method was used, which was performed comparatively in accordance with the George–Z-F- Beredy method. The statistical society were International Paralympic Committee sponsors. The sample of the study was non-randomly targeted. The sample was selected based on the sponsors available on the Paralympic International Committee's official website in the form of (Official Supplier, Global Partners, International Partners) including Asics, Allianz, BP, Citi, Atos, Bridgestone, Otto bock, Panasonic, Samsung, Toyota, visas.Results: Results showed that in the Paralympics and the development of the Paralympic Movement, the presence of partners, international partners, official competition suppliers used a variety of methods that have been accompanied with different outcomes and achievements for the company and its staff, as well as for the  IPC, such as increasing the presence of athletes, increasing spectators at the Paralympic Games, increasing the income of the International Paralympic Committee, developing all kinds of artificial prostheses, building all kinds of wheelchairs and equipment for the disabled, broadcasting Paralympic games with unique quality and passion, helping people to know about Paralympic sport and the opportunity to use sports.Conclusion: According to the findings of the study, a conceptual model was presented for sponsors to participate in competitions for disabled and veterans and to develop the Paralympic Games in Iran.}, keywords = {comparative study,Sponsors,Paralympic Games}, url = {https://rsmm.uma.ac.ir/article_991.html}, eprint = {https://rsmm.uma.ac.ir/article_991_5d6322d9257848d41ceccd8b9df754be.pdf} } @article { author = {Darabi, Masoud and Aghaei Shahri, Malihe Sadat}, title = {Football Fans: Investigating the Relationship between Fan Motivation and Aggressive Behaviours}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {28-36}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.992}, abstract = {Purpose:  Today, economic and social profitability in addition to other factors that benefit audiences and fans of the sports industry, especially football, is unthinkable. However, violence and aggression in the sport may make sports culture difficult and can reduce the profitability of fans for the sports industry. The purpose of this study was to investigate the motivations of the Iranian Premier League football teams’ fans and the relevance of different aspects of violence to the fan motivations.Methods:  The research method is descriptive-correlational. Data were collected in the field. The study population consisted of 389 fandoms of Iranian Premier League clubs. The research instrument was the standard questionnaire of fan motivation (Funk et al., 2012) (α = 0.87) and aggression (Rocca & Vogl-Bauer, 1999) (α = 0.81). Descriptive and inferential statistics including a one-sample t-test, Pearson correlation, and structural equation modelling test were used to analyze the data. All statistical analyses were performed using SPSS and Amos 24 software.Results:  The results showed that the level of fandom and aggression in the sample was high. A positive and significant relationship between these variables was observed.  These results can act as a guide for fandom and team leaders as well as tournament managers because as a result of the greater recognition of this great community, there will be ways to control and make the most of their potential.Conclusion:  A useful and effective solution is to bring cultural-sports clubs closer to their fans so that they can have a positive impact on their fans' behaviour by using cultural models and programs and using social psychologists.}, keywords = {Football Fans,Fan Motivation,Aggressive Behaviours}, url = {https://rsmm.uma.ac.ir/article_992.html}, eprint = {https://rsmm.uma.ac.ir/article_992_fe2cbd28fff17ed95fdd168974258262.pdf} } @article { author = {Mehrinejad Khotbesara, Samin and Moharramzadeh, Mehrdad}, title = {Investigating the effect of motivation for attendance and quality of services on spectator satisfaction in Ardabil Province World Men's Volleyball League (2019)}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {37-46}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.993}, abstract = {Purpose:  Spectators, like athletes, are the main customers of sports whose motivation to participate in sports competitions is very important.Methods: It was a descriptive study and the statistical population included all spectators who were watching the 2019 Men's Volleyball Nations League matches in Rezazadeh Ardabil sports complex. According to Morgan table, 384 people were included in the statistical sample. The research tool was a questionnaire whose validity was approved by 10 professors of sports management and its reliability was calculated by Cronbach's alpha test to be 0.68 for the spectators’ motivation questionnaire and 0.7 for the satisfaction questionnaire.Results : The results showed that the motivational factors of team identity, victory and pleasure and the factor of technical and executive position were the most important aspects of spectators' motivation to participate. Although there was a significant relationship between all dimensions of motivation and spectators' satisfaction, team loyalty, interest and access were highly correlated with spectators' satisfaction.Conclusion: A positive and significant relationship between all dimensions of motivation and spectators 'satisfaction showed that the more motivational factors are strengthened and the setting for the spectators' presence is provided and prepared, they will be more satisfied and the possibility of their re-presence will be higher.}, keywords = {Motivation to participate,Spectators ’satisfaction,Volleyball matches}, url = {https://rsmm.uma.ac.ir/article_993.html}, eprint = {https://rsmm.uma.ac.ir/article_993_f2eddb9a312b1978c6672bfd558d04c4.pdf} } @article { author = {Davari, Alireza and Nazari, Rasool and Naderian Jahromi, Masoud}, title = {Development of a strategic plan of the Handball Federation of Iran}, journal = {Research in Sport Management and Marketing}, volume = {1}, number = {1}, pages = {47-59}, year = {2020}, publisher = {University of Mohaghegh Ardabili}, issn = {2783-2392}, eissn = {2783-1671}, doi = {10.22098/rsmm.2020.994}, abstract = {Purpose:  The purpose in this applied research was to develop a strategic plan for the Iranian Handball Federation.Methods:  The statistical population included experts in the field of sports of the Iranian Handball Federation. Two methods of theoretical sampling and snowballing, until reaching theoretical saturation (30 people), were employed. A combination of qualitative and quantitative methods was used to collect and analyze the data. The research instrument was an open questionnaire. The data for this study came from interviews as well as data obtained from meetings of the Strategic Council. Logical induction method was used to analyze the information in the quantitative part of the situation assessment while strategic action matrix and the qualitative matrix and the logical induction method were used to analyze the information in the qualitative section.Results:  The findings show that the Iranian Handball Federation has five major programs including promoting handball in the community, developing sports teams in six age groups, launching a professional handball league, and participation of all provinces in competitions approved by the federation in six age groups of men and women and deepening and strengthening the principles of fair play and ethics through handball. The strategic approach of the Iranian Handball Federation based on the situation assessment matrix and strategic action was placed in the offensive position.Conclusion:  In general, managers can use the present compiled program to set the major goals of the Iranian Handball Federation as the priorities of the federation and provide the conditions for achieving the approved goals.}, keywords = {Strategic,Program,Federation,Sports,Handball}, url = {https://rsmm.uma.ac.ir/article_994.html}, eprint = {https://rsmm.uma.ac.ir/article_994_e0e70798ab828920fb96bd3264fb32f3.pdf} }